Co-working space, WeWork, is one of the most well known commercial real estate entities in the industry. Leasing shared office space to thousands of small to medium businesses, at its inception it took the office rental market by storm and 3D visualization has been key to that success.
Undeniably, WeWork has had it’s management issues. As it winds up large sections of its organisation and closes the doors to offices around the world its programs and processes will undoubtedly come under scrutiny.
That said, despite doing a number of things very wrong, they have also done a lot of things very right. Their use of virtual rendering of office space has clearly highlighted just how effective this process can be.
Greg Rogers, Head of Visualization at WeWork has led the program of virtual staging and 3D rendering. He says that 3D rendering gives end users the luxury of being able to fully understand a space before construction even begins and this is what makes it so valuable.
“Because agile companies move quickly they often want to make decisions about what office space to take even before they open, when they’re being designed and constructed,” He says. “WeWork needs to help them visualize the space so that they can picture their teams working there.”
WeWork is able to use 3D rendering and virtual staging to do exactly that. Not only do they create the space, but they also try to make it as personable as possible.
“We believe that people are the most important part of a space; the way people use the space is critical to the story we’re telling. That’s why we put a lot of time and care into this part of a rendering. It’s also why we’re always mindful to have a wide array of people in our renderings.”
This is critical to WeWork’s success at attracting tenants and businesses to their office spaces. Visuals are crucial to the WeWork’s brand and message.
“Visualizations are so much more than just a digitally created image. When done right, they can display the energy of something that does not yet exist.
They can transport a viewer into a space where they may very well spend the majority of their waking hours in the future. Businesses can make decisions about where to have an office even before a space is fully constructed. That allows them to stay agile and move as quickly as their business calls for.”
WeWork has their own in-house team of skilled visual artists but not ever business can absorb such a huge cost.
At Revina, we can take care of all of your virtual visualization needs and you can rest assured that our work is of the highest quality. You’ll also be helping us train at risk youth in Vietnam in the skills they need to reach their full potential.
Find out more about what Revina can do for you with our 3D Visualization services.
Story by Mark Barnes