It is pretty clear that photography has never played a more fundamental role in selling properties than it does lately. The market is heating up and the increasing demands for real estate always go hand in hand with the demand for photography. Important as it might sound, the trends for real estate photography are still on the go. Let’s wrap them up in some key breakdowns.

Why Real Estate is Latching on to 3D Technology

The accelerating embracement of groundbreaking cutting-edge technology is on the rise, which it is more cost-effective and adaptable to several real estate agents, homebuyers, developers,… With the ultimate aim of attaining better efficiencies and facilitating property sales, 3D has emerged as one of the go-to tools in real estate market. Here are some underlying reasons justifying the prevalence of 3D Technology.


3D photography makes home showing easier and less expensive

When managing or leasing a property, it is vital to show clients a level of multi-dimensionality and detail. This is entirely attainable thanks to 3D camera, which can increase the comprehensiveness of home or apartment documentation by creating a virtual home model.

Unlike static 2D images, immersive 3D digital experiences enable clients to virtually walk through their potential homes.

Easy come, easy go-go-go

Practically every apartment images you stumble upon online are statically two-dimensional. However, with just one extra dimension, clients can now experience virtual immersive walkthroughs and a set of 2D images which are less costly than 2D images captured by DSLR cameras.

Brands get it: “Seeing is believing”

The value of 3D photography has been discerned by brands to prompt their clients proceed their purchase at first click. Especially when 81% of purchasers said they conduct online research before making important decisions.

For instance, Rachael Ray’s home furnishing company, Kendall Jenner, Eddie Murphy and Denise Richards real estate agents have incorporated virtual experiences to list their homes for sale and allow public an internal view on the lifestyles of the wealth and reputation.

Via: Propmodo

Will iPhone 11 replace your DSLR… soon?

If you have known how Google’s Night Sight works, you presumably know 95% of it works in Iphone 11.


What makes Iphone outpace its competitors is flexibility. By tapping on the night mode icon, you can manually increase time. Since Google’s Pixel 4, Apple’s iPhone 11 and Huawei’s Mate 30 series hit the shelves, they have been synonymous with low-light photography. Night modes are also available on Samsung Galaxy S10 and OnePlus 7 Pro, but the output quality from each device is different.

To sum up, smartphones have been upgraded with low-light function to detect more colors and sharper images than human eye. It is still unknown whether smartphones or DSLR camera will gain triumph in this race.

Source: Medium

Canon Imaging Profits Down Over 50% in Q3/2019

Sales of Canon’s interchangeable lens camera have plummeted in comparison with Q3/2018 due to the predominance of cell phones over low level cameras. Despite the launch of EOS R in October last year, mirrorless camera sales still increased.


That said, the company predicts an approximately 20% overall decrease in camera sales over the entire 2019 compared to 2018. With the presence of multiple advanced cameras in parallel with their initiative to expand mirrorless lens lineup, it is appealing to see how the company fares in upcoming years, particularly when the heat in mirrorless market remains unabated.

Source: Fstoppers


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